History

Trig's and T.A. Solberg Company – Service Leaders

Trig's Supermarkets are considered more of a collection then a chain. Each store designed to uniquely serve its community in a very personal and committed way. Each store taking on a personality of the region it serves.

The collection started in 1971 when Trygve (Trig) and Tula Solberg started the company with a single small store in Land O'Lakes, Wisconsin. Today, T.A. Solberg Company, Inc. operates five Trig's stores in the Northern Wisconsin communities of Rhinelander, Minocqua, Eagle River, Wausau and Stevens Point. Each store is a complete one stop experience with an expansive deli, service meat counter, Cellar 70 Wine and Spirits and a full service Healthmart pharmacy. So what are all Trigs stores known for? First is our obsession with freshness … fresh for you is what we do is the focus of our companies vision and guiding principles. We have uncompromising standards for providing the freshest produce, meats, seafood and dairy products in each of the markets we serve. Secondly we are recognized for our commitment to customer service. Taking care of you in a friendly, helpful way is all part of the Trig's experience.

Our story is all about Fresh, Fresh for you is what we do… Each and every time you come to Trig's… Thanks for visiting our site.

*Footnote
Trig's is one part of the larger T.A. Solberg Company, Inc., a diverse and healthy organization of over 1000 associates that also operate Tula's Café in Minocqua, several fuel and convenience stores throughout northern and central Wisconsin, Trig's Central Bakery and Trucking Facility, Trig's Recycle Center, and the Tasmania Northwoods Resort.